Current:Home > ScamsUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -WealthMindset Learning
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-18 01:36:09
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (48369)
Related
- Retirement planning: 3 crucial moves everyone should make before 2025
- A possible solution to a common problem with EVs: Just rewire your brain
- Teen charged in shooting that wounded 2 in downtown Cleveland square after tree lighting ceremony
- Buffalo Street Books is fueled by community in Ithaca, New York
- Former Danish minister for Greenland discusses Trump's push to acquire island
- Pakistani police free 290 Baloch activists arrested while protesting extrajudicial killings
- FDA says watch out for fake Ozempic, a diabetes drug used by many for weight loss
- Supreme Court declines to fast-track Trump immunity dispute in blow to special counsel
- New Mexico governor seeks funding to recycle fracking water, expand preschool, treat mental health
- Shohei Ohtani gifts Ashley Kelly, wife of Dodgers reliever, Porsche in exchange for number
Ranking
- The Grammy nominee you need to hear: Esperanza Spalding
- Pakistani police free 290 Baloch activists arrested while protesting extrajudicial killings
- Bills vs. Chargers Saturday NFL game highlights: Buffalo escapes LA with crucial victory
- Jrue and Lauren Holiday give money, and so much more, to Black businesses and nonprofits.
- The 401(k) millionaires club keeps growing. We'll tell you how to join.
- Russian shelling kills 4 as Ukraine prepares to observe Christmas on Dec. 25 for the first time
- Dunk these! New year brings trio of new Oreos: Gluten-free, Black and White, and new Cakester
- Fire breaks out at California home while armed suspect remains inside, police say
Recommendation
Pregnant Kylie Kelce Shares Hilarious Question Her Daughter Asked Jason Kelce Amid Rising Fame
What stores are open and closed on Christmas Day in 2023? Hours for Walmart, Kroger, CVS and more
Jets owner on future of Robert Saleh, Joe Douglas: 'My decision is to keep them'
Jets owner on future of Robert Saleh, Joe Douglas: 'My decision is to keep them'
Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
Pope says ‘our hearts are in Bethlehem’ as he presides over the Christmas Eve Mass in St. Peter’s
Police in Serbia fire tear gas at election protesters threatening to storm capital’s city hall
Holidays can be 'horrible time' for families dealing with rising costs of incarceration