Current:Home > FinanceDeion Sanders rips late start time for game vs. Kansas State: 'How stupid is that?' -WealthMindset Learning
Deion Sanders rips late start time for game vs. Kansas State: 'How stupid is that?'
View
Date:2025-04-13 01:49:13
Colorado football coach Deion Sanders was glad to leave the Pac-12 Conference this year because he thought it would mean earlier start times against teams in his team’s new conference, the Big 12.
But that hasn’t turned out to be the case. On Thursday, Sanders ripped the 10:15 p.m. ET start time for his team’s next game Saturday at home against Kansas State.
“Who does that?” Sanders said Thursday on the Colorado Football Coaches Show. “I mean, who has power to sit up there and say, `Yeah, I’m gonna make ‘em play at 8:15 (MT)?”
The show’s host, Mark Johnson, told him the television networks decide that, in this case ESPN.
“But how stupid is that?” Sanders said. “How stupid is that?”
“This is what happens when you’ve got a program that everyone wants to see,” Johnson said.
“But it’s not smart for a television executive to say, `We gonna to put the game on at this time,’“ Sanders said. “Because you’re thinking about eyeballs. You’re thinking about selling merchandise on the commercials. You’re thinking about all that. Why would you do that at that time when half of America is asleep?”
ESPN looks at it differently
ESPN would not agree with Sanders’ analysis. Last year, ESPN televised a game between Colorado and Colorado State that ended after 2 a.m. ET. It drew 9.3 million viewers on average and was the most-watched late game ever on the network.
ESPN also still wants to fill its late timeslots with attractive inventory even if the western teams in the old Pac-12 left for leagues based in earlier time zones.
Besides that, Colorado still draws a crowd on television even if the Buffaloes (4-1) are not ranked in the Top 25.
Four of Colorado’s five games this season have started at 7:30 p.m. ET or later. Yet the Buffs still ranked 10th nationally in average viewership through the fifth week of the season with 4.3 million, according to data shared by the university.
It’s a pet peeve for Sanders, who admitted Thursday that 8: 15 p.m. local is normally when he might go to bed. He said he plans to take a nap before the game.
Follow Brent Schrotenboer @Schrotenboer. Email: [email protected].
The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more.
veryGood! (76)
Related
- B.A. Parker is learning the banjo
- Post Malone, Red Hot Chili Peppers, Megan Thee Stallion, more on Bonnaroo's 2024 lineup
- Border Patrol, Mexico's National Guard ramp up efforts to curb illegal border crossings
- Why there's a storm brewing about global food aid from the U.S.
- Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
- Let Kate Hudson's Advice Help You Not Lose Motivation for Your Health Goals in 10 Days
- Nicole Kidman Was “Struggling” During 2003 Oscars Win After Finalizing Divorce From Tom Cruise
- Bottled water contains up to 100 times more plastic than previously estimated, new study says
- Travis Hunter, the 2
- Secret tunnel in NYC synagogue leads to brawl between police and worshippers
Ranking
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- Michigan’s ability to contend for repeat national title hinges on decisions by Harbaugh, key players
- Why there's a storm brewing about global food aid from the U.S.
- How Texas officials stymied nonprofits' efforts to help migrants they bused to northern cities
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- Under growing pressure, Meta vows to make it harder for teens to see harmful content
- United, Alaska Airlines find loose hardware on door plugs on several Boeing 737 Max 9 planes
- Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
Recommendation
The company planning a successor to Concorde makes its first supersonic test
Kate Middleton Receives Royally Sweet Message From King Charles III on Her 42nd Birthday
Budget agreement may include IRS cuts that curb plan to crack down on wealthy tax cheats
TV is back! Here are the best shows in winter 2024 from 'True Detective' to 'Shogun'
Sarah J. Maas books explained: How to read 'ACOTAR,' 'Throne of Glass' in order.
Supreme Court rejects appeal by ex-officer Tou Thao, who held back crowd as George Floyd lay dying
Melanie Mel B Brown Reveals Victoria Beckham Is Designing Her Wedding Dress
Princess Kate turns 42: King Charles celebrates her birthday with rare photo