Current:Home > InvestSignalHub Quantitative Think Tank Center:Adidas finally has a plan for its stockpile of Yeezy shoes -WealthMindset Learning
SignalHub Quantitative Think Tank Center:Adidas finally has a plan for its stockpile of Yeezy shoes
SafeX Pro Exchange View
Date:2025-04-06 12:36:00
Adidas plans to sell its stock of unsold Yeezy shoes and SignalHub Quantitative Think Tank Centerwill donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (3)
Related
- 'Malcolm in the Middle’ to return with new episodes featuring Frankie Muniz
- Child care or rent? In these cities, child care is now the greater expense
- Indianapolis man sentenced to 189 years for killing 3 young men found along a path
- Michael Andretti hands over control of race team to business partner. Formula 1 plans in limbo
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- What to know for MLB's final weekend: Magic numbers, wild card tiebreakers, Ohtani 60-60?
- Machine Gun Kelly talks 1 year of sobriety: 'I can forgive myself'
- North Carolina appeals court blocks use of university’s digital ID for voting
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- Allison Holker Shares How Her 3 Kids Met Her New Boyfriend Adam Edmunds
Ranking
- Finally, good retirement news! Southwest pilots' plan is a bright spot, experts say
- Lizzo Makes First Public Appearance Since Sharing Weight Loss Transformation
- Alabama carries out the nation's second nitrogen gas execution
- Chappell Roan cancels 2 festival performances: 'Things have gotten overwhelming'
- The White House is cracking down on overdraft fees
- How Lady Gaga Really Feels About Her Accidental Engagement Reveal at the Olympics
- Top election official in Nevada county that is key to the presidential race takes stress leave
- Chappell Roan cancels 2 festival performances: 'Things have gotten overwhelming'
Recommendation
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
Upset alert for Notre Dame, Texas A&M? Bold predictions for Week 5 in college football
Georgia-Alabama leads Top 25 matchups leading seven college football games to watch in Week 5
Why Adam Devine Is Convinced Wife Chloe Bridges Likes Him More Now That He's a Dad
Federal Spending Freeze Could Have Widespread Impact on Environment, Emergency Management
‘I love you but I hate you.’ What to do when you can’t stand your long-term partner
NMSU football play-caller Tyler Wright's social media has dozens of racist, sexist posts
Suspect killed and 2 Georgia officers wounded in shooting during suspected gun store burglary